I coach head coaches in elite sport

Author of Second Set Of Eyes, The Tough Stuff, Where Others Won’t
Former Head Coach of AFL Team Canada

Hi I’m Cody.

I coach 15 head coaches from seven team sports in five different countries. 

I believe the greatest source of competitive advantage available
in professional sports is the optimization of the head coach.

To realize this untapped potential requires a shift in our thinking.
We must begin to think of coaches as performers.
We must appreciate what a coaching performance entails.
We must begin to seek better coaching, not more coaching.

My 1:1 coaching focuses on your performance and wellbeing
so that you have access to your best coaching skills
when you need them the most.

My singular goal is to put strategies and structures in place
to ensure that you are not just able to give a championship performance,
but capable of building a juggernaut.

Where my work has taken me

Six ways I help head coaches

Navigate The Weight

I help you develop strategies to be able to deal with the cumulative stress and anxiety brought upon by caring deeply about people, and the impact and influence your role has on them.

Primary Coaching Skills

I help you expand your capacity and master your ability to use your most prominent and impactful coaching skills: your awareness, communication, and decision-making.

Team Maturity

I help you accurately measure your team’s developmental maturity so you can be sure that you’re delivering coaching that is what they need, when they need it.

Coaches Are Performers, Too

I help you design a performance environment that recognizes the unique cognitive demands of the head coaching position. It’s not just your players who need to perform on game day.

Organizational Dynamics

I help you understand how to navigate leading a multi-million dollar organization with dozens of departments and hundreds of staff.

Coach Craft

I help you refine your performance so that you feel like a dynamic and adaptable leader in the four craft areas: office craft, personal craft, locker room craft, and game craft.

Books

I’ve written three books about coaching and leadership.

Second Set Of Eyes

In this revolutionary book, you’ll go into the inner sanctum to explore the highly secretive world of coaching coaches. From legends like Pep Guardiola and Eddie Jones to emerging stars like Crystal Kaua and Carmelina Moscato, the world’s greatest coaches are becoming even better by having a dedicated coach for their leadership, performance, and well-being.

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The Tough Stuff

Focused on the human experience of head coaching, The Tough Stuff outlines how the emotional and mental toll placed on head coaches detracts from their ability to perform when it matters most.
It has become a go-to guide for the world’s top coaches.

 
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Where Others Won’t

Where Others Won’t looks at how intelligent teams are able to organize and utilize their people to create competitive advantage. The teams that create sustained success are those who break all the rules and search for ideas where others aren’t willing to look.

 

Three more ways I can help you

01 | Podcast

Where Others Won’t brings together thinkers and practitioners from sports, business, and academia to detail the leadership and culture secrets of the world’s best teams.


02 | Articles

My articles are a playground where I source inspiration and ideas from different disciplines to try to solve the biggest challenges in coaching.


03 | Speaking

I have been fortunate to deliver keynote speeches for sports teams and corporate companies all around the world. The topics I love speaking about are leadership, teamwork, and human potential.