I coach head coaches in elite sport
Author of Second Set Of Eyes, The Tough Stuff, Where Others Won’t
Former Head Coach of AFL Team Canada
Hi – I’m Cody.
I’m a second set of eyes for 12 head coaches from seven different team sports.
I believe the greatest source of competitive advantage available
in professional sports is the optimization of the head coach.
To realize this untapped potential requires a shift in our thinking.
We must begin to think of coaches as performers.
We must appreciate what a coaching performance entails.
We must begin to seek better coaching, not more coaching.
My 1:1 coaching focuses on your performance and wellbeing
so that you have access to your craft skills when the stakes are highest.
My singular goal is to put strategies and structures in place
to ensure that you are not just able to give a championship performance,
but capable of building a juggernaut.
Where my work has taken me
How I help head coaches
My 1:1 coaching uses a series of original concepts that I have battle tested in the competitive arena.
Coaches Are Performers, Too
I help you map the unique demands of the head coaching position so we can assemble a performance environment that is conducive to great coaching.
Win Your Meetings
I help you run better meetings so that your content becomes memorable and actionable, and the right information flows to the right people at the right time.
Coaching Free
I help you build the self-confidence to listen to your intuition, and trust your inner intelligence to play a role in guiding your decision-making and leadership.
Great Organizations Have Great Organization
I help you streamline the staff dynamics and operational aspects of running a team, so you can focus your energy on leading your players to victory.
Team Maturity Matrix
I help you identify where your team is in its development lifecycle so that you can tailor your coaching to accelerate their progression to the next phase.
Seeing Clearly
I help you see through the fog of the daily environment, guide your awareness to what’s important now, and anticipate what you should be paying attention to next.
Why coaches tend to use me
Greater Personal Craft
Being able to clearly state who you are and what you stand for — and have someone hold you accountable to those behaviours — allows you to provide a clear vision and embody leadership.
Greater Organizational Craft
Being able to lead a multidisciplinary team with dozens of staff, across multiple departments, within a multi-million dollar organization, with competing priorities and a vast array of stakeholders.
Greater Locker Room Craft
Being able to cultivate a culture of trust, accountability, and unity is the backbone of all successful teams, and is the launchpad that allows you to navigate the ups and downs of the competitive arena.
Greater Game Craft
Being able to conceptualize and communicate the game in a way that ensuring your players not only understand your vision but are also equipped to execute it under pressure, no matter the opposition.
Media
My work has been featured by publications in Canada, Australia, Germany, Hungary, and USA.
You are the greatest source of competitive advantage available to your team right now.
Books
I’ve written three books which chronicle my journey in coaching and leadership.
Second Set Of Eyes reimagines head coaching for the contemporary sporting landscape, moving us past self-help and self-education, to peer support and guided learning.
The Tough Stuff looks at the emotional toll of head the head coaching position, and explores how the weight impacts a coach's ability to perform when it matters most.
Where Others Won’t investigates how intelligent teams are able to organize and utilize their people to create competitive advantage, and drive innovation.
Newsletter
Each week, I read an autobiography from one of history’s great head coaches and write a blog about what I learned.
Our coaching ancestors have left us with a treasure trove of craft knowledge, and it would be reckless to not use it to help find shortcuts, set us on the right path, or remind us that we’re not alone.
Pay Attention To Details
What Bill Belichick noticed during the Super Bowl comeback.
To Have A Team, Involve Your Team
How Pat Summit chose the 1984 US Olympic team.
Listen
How Alex Ferguson learned the craft of coaching.
Podcast
Where Others Won’t is my podcast where I’ve interviewed 114 of the world’s best thinkers from sports, business, and academia. Each episode is finely crafted to uncover the leadership and culture secrets of the world’s best teams.
