The best head coaches don’t get better on their own. They get better because they’re being coached.

Previously the head coach of AFL Team Canada for a decade, I’m now a second set of eyes for head coaches across the NBA, MLB, Premier League, WNBA, AFL, NRL, Summer Olympics, and international rugby.

Trusted by

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Every head coach is working on four crafts at once

My Framework

The Four Crafts framework is my custom-built diagnosis and development tool based on the real-world complexities of the head coaching position. It sits behind all of my coaching.

Personal Craft
Self-knowledge, coaching philosophy and the core beliefs you lead from.

Organizational Craft
Off-field dynamics, the commercial side, and leading a large enterprise.

Locker Room Craft
Culture, player management, and guiding the team toward its vision.

Game Craft
Teaching the game, building a winning team, and preparing players to compete.

What coaches say about my work

One-on-one coaching for head coaches

My Coaching

I don’t run programs or sell templates. I work one-on-one with elite head coaches to achieve new levels of leadership performance.
To get started, book a single session with me.

Currently accepting new clients.

My coaching is perfect for:

✓ When you have BIG goals

✓ When you sense there’s unrealized potential within you

✓ When you’re driven to keep getting better

✓ When you’re stuck and can’t see a clear path forward

✓ When you need a shot of confidence

✓ When you want to overhaul your coaching philosophy

By request, I also work with:

  • General Managers, Sporting Directors, Athletic Directors, Heads of Department, and CEOs

  • Assistant Coaches with ambitions to be a head coach in the future

“Coaching is a deeply human endeavour, done by humans, for humans. It capitalizes on the most extraordinary elements of our shared humanity and shows us that we get better together.”

An ongoing exploration of leadership, teamwork, and the magnificence of humanity.

My Books

I’ve written three books, including the #1 bestseller The Tough Stuff.
My next book — The Craft — is coming in 2027.

The Tough Stuff

The emotional toll of head coaching, and how it shapes performance under pressure.

Where Others Won’t

How intelligent teams organize their people to gain a competitive advantage.

Second Set Of Eyes

My reimagining of head coaching for the contemporary sporting landscape.

The Craft

Coming in 2027.

What coaches say about my books

The wisdom of the past
guides the excellence of the future

My Newsletter

Coach Craft draws on wisdom hidden away in coaching autobiographies — the real, written record of how great coaches thought, led, and competed. This craft knowledge is then taken and mapped to today’s coaching challenges.

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Invite me to speak

I've spoken to coaching departments, national governing bodies, and sporting organizations all around the world.

All of my talks are customized to each audience, however these are the topics that are requested most often:

  • The Four Crafts of Head Coaching

  • You’re A Performer, Too

  • Winning After Winning

Speaking
To book me to speak, send me an email with your event details, budget, and any ideas you have about how I might be able to help you audience. 

Where I’ve spoken

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Where my work has shown up

Read & Listen

I’m fortunate to have been featured in new and legacy media around the world.

“Coaches are performers, too. And all of the best performers in the world have a coach.”